December 12: The latest social media news
This post is brought to you by SocialBee, an all-in-one social media management tool. Create, schedule, publish, analyze, engage, collaborate, and approve your social media posts — all from one place.
👤 Meta (Ads)
Meta now allows advertisers to send traffic to both their Facebook and Instagram pages. (source)
Meta added a new ”Share Quick View” feature in Ads Reporting. (source)
🥽 Meta (VR)
Meta added a ”Travel Mode indicator” to Meta Horizon OS. (source)
💙 Facebook
Facebook is testing a new ”Share with no Edits” feature for stories. (source)
Facebook added a new “Revenue sharing” badge to songs available for Facebook Reels. (source)
Facebook now allows admins to add a “Founding date” to their pages. (source).
Facebook now allows content creators to publish subscriber-only stories. (source).
💖 Instagram
Instagram will soon allow users to hide view count for reels. (source)
Instagram is testing a “Music Spotlight” section in the “For you” feed. (source)
Instagram is testing a new “Scheduled message” feature for Instagram DMs. (source)
Instagram added a new AI-based feature for Instagram Stories, “AI Images”. (source)
Instagram added a new ”Trial Reels” feature for Instagram Reels. (source)
Instagram added a new ”View full-screen” button for reels in the meatball / ⋯ menu. (source)
💚 WhatsApp
WhatsApp is working on a feature to forward chat messages and media files (images, videos, documents) to Meta AI. (source).
WhatsApp is testing on iOS a new ”Quick reply” button for voice messages. (source)
WhatsApp is testing on Android an online counter feature for group chats. (source).
WhatsApp now allows users to share sticker packs as a message. (source).
🧵 Threads
Threads is now showing ”Popular topics” in the search section. (source)
Threads now allows users to manage their Meta Verified subscription from the ”Edit profile” section. (source)
💃🏻 TikTok
TikTok is testing a new “Editor” feature in the post composer. (source)
TikTok added a ”Security checkup” feature under Security & Permissions. (source)
🦜 X (Twitter)
X now allow users to change their creator subscription price. (source)
X has added “Follower versus Non-follower” engagement data in the Analytics section. (source)
🔗 LinkedIn
LinkedIn is testing a new feature for organic posts similar to the ones available on platforms like Facebook or TikTok, “Boost your post”. (source)
🎥 YouTube
YouTube is testing a “Multiplayer” feature for a few select games on YouTube Playables. (source)
YouTube is widely rolling its auto-dubbing feature. (source)
🔎 Google
Google Ads is testing a new asset type named “Video”. (source)
💛 Snapchat
Snapchat added a bunch of new features for the holidays: (source)
— Seasonal backgrounds, buttons, app icons and Bitmoji reactions for Snapchat+ subscribers.
— Holiday-themed Snapchat Lenses and the option to save all of the messages in a conversation for seven days for all users.
💜Twitch
Twitch has introduced a new metric for collaborations between streamers, “Shared Viewership”. (source)
💬Reddit
Reddit launched its own version of Google AI Overviews, Reddit Answers. (source)
🦋Bluesky
Bluesky is working on a paid tier, Bluesky+. (source)
🗓️ Upcoming social media holidays
13 December – National Salesperson Day.
21 December – National Crossword Puzzle Day.
22 December – First Day of Winter.
💡 7 content ideas
Make a list of the best Christmas movies/songs/books.
Talk about the power of sharing and encourage your followers to support a local charity.
Ask your followers to share their favorite way to unwind after a long day.
Share your team's favorite Christmas must-haves.
Extract a great insight from one of your blogs.
Post about obscure Christmas traditions.
Post your favorite Christmas recipes.
Read our previous social media editions: November 28 and December 5.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://techcrunch.com/
https://theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://blog.twitch.tv/
https://www.linkedin.com/help/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/thomaseccel
https://www.linkedin.com/in/kritig/
https://redditinc.com/
https://newsroom.snap.com/
https://support.google.com/
https://www.threads.net/@candinaswanders/
https://www.threads.net/@ihammod_oh/
https://www.threads.net/@izonmi/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@lindseygamble/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.youtube.com/@creatorinsider
https://www.x.com/@lunayian/