December 5: The latest social media news

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👤 Meta

• Meta now allows advertisers to save leads in Google Sheets. (source)

💙 Facebook

• Facebook is now showing a “Topics that you may be interested in” carousel: Football, Hip-hop and Rap Music, Cosmetics, Travel. (source)

• Facebook now allows users to turn their followers into [group] members. (source)

💖 Instagram

• Instagram will allow users to send voice messages longer than 60 seconds. (source)

• Instagram is introducing seven content filters for your saved content: All content, Reels, Posts, Collections, Audio, Place and Product. (source)

• Instagram added a new “Collage” feature for stories. (source)

• Instagram users can now send video notes as well. (source)

• Instagram is now showing for some users the saved post count for Reels. (source)

💚 WhatsApp

• WhatsApp is rolling out a feature to view and follow channels via a QR code. (source)

🧵 Threads

• Threads is working on a “Threads Starter Pack” for new users. (source)

• Threads launched new and advanced search features for users. (source)

🔗 LinkedIn

• LinkedIn added a “Create Slideshow” option for profile banners. (source)

🎥 YouTube

• YouTube added a new AI-based feature for text posts created on the platform, “Rewrite”. (source)

• YouTube added a added a new AI-based feature for posts in general, “Dream Screen”. (source)

• YouTube added a “C2PA Disclosure” or "Captured with a Camera" for videos posted on the platform. (source)

💃🏻 TikTok

• TikTok will replace “AI-mojis” with a new “AI Avatar Creator” feature. (source)

• TikTok launched its Creators Insights tool globally. (source)

• TikTok Studio App is now available globally. (source)

🦜 X (Twitter)

• X now allows users to gift a subscription. (source)

• X added a new “Parody account” label. (source)

🗓️ Upcoming social media holidays

• 6 December – Microwave Oven Day

• 8 December – Pretend to Be a Time Traveler Day

• 10 December – International Human Rights Day

• 10 December – Nobel Prize Day

• 11 December – International Mountain Day

• 13 December – National Salesperson Day

💡 10 content ideas

1. Share a list of top industry events or conferences to attend.

2. Imagine how your industry would look in the past or future and create a fun visual representation.

3. Share a touching Christmas story.

4. Share your Holiday special promotion.

5. Ask your followers to share their favorite holiday tradition and why they love it.

6. Showcase your office Christmas decorations.

7. Post a template your followers can use.

8. Share updates on regulatory changes or policy updates in your industry.

9. Make a list of the best Christmas movies/songs/books.

10. Talk about the power of sharing and encourage your followers to support a local charity.

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Read our previous social media editions: November 28 and November 14.

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Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.

https://techcrunch.com/

https://theverge.com/

https://www.seroundtable.com/

https://www.socialmediatoday.com/

https://www.linkedin.com/in/anniemaihodge/

https://www.linkedin.com/in/kritig/

https://www.threads.net/@candinaswanders/

https://www.threads.net/@faslu_35/

https://www.threads.net/@jaskaransainiz/

https://www.threads.net/@lindseygamble/

https://www.threads.net/@mattnavarra/

https://www.threads.net/@theahmedghanem/

https://www.threads.net/@wabetainfo/

https://www.threads.net/@wearesocial/

https://www.youtube.com/@creatorinsider