November 28: The latest social media news
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👤 Meta (Facebook)
Facebook now uses ‘views’ as the main metric for reels, posts, and other content. other content. (source)
Messenger gets an upgrade with HD calls, noise suppression, AI backgrounds, and more. (source)
You can now create stories, add music, and more on someone else’s stories. (source)
Facebook lets you post stories exclusively for subscribers. (source)
Story insights are now available on Facebook. (source)
There's a new feature to check your account status and see if you've violated any rules or missed important updates. (source)
💖 Instagram
Instagram is testing post analytics with new categories: ‘Home, Explore, Other’ instead of ‘Feed, Reshares, Recommendations’. (source)
Instagram is experimenting with a ‘View rate past 3 seconds’ metric for reels. (source)
Instagram is moving Stories Highlights to their own tab. (source)
Instagram is testing the ability to create small groups of followers and share posts based on their interests. (source)
You can now see Spotify playlists in the Reels music section. (source)
Instagram is working on a way to filter spam message requests. (source)
The contents of the Instagram for Business website are being moved to the Meta for Business website. (source)
You can now share a reel directly to Threads from the Reels creation flow. (source)
🧵 Threads
Threads has removed the ‘Instagram graph import’ step from the user onboarding flow. (source)
Threads is adjusting its algorithm to prioritize content from accounts users follow. (source)
Custom feeds are being rolled out to all users. (source)
Threads is still working on adding the ability to schedule posts. (source)
Adam Mosseri clarified that Threads will not downrank posts that include links.(source)
🔗 LinkedIn
LinkedIn has shared updated guidelines for posting, detailing what to do and what to avoid. (source)
LinkedIn is testing a new video button in the post composer. (source)
LinkedIn updated engagement icons for videos in its immersive short-form video tab. (source)
🎥 YouTube
YouTube launches Jewels, a new way for creators in the YouTube Partner Program to earn. (source)
Youtube introduces the option to set reminders, plus an update on longer Shorts. (source)
YouTube tests their creator amplification feature named ‘Hype’. (source)
💃🏻 TikTok
TikTok launches Symphony, an AI-powered video-generation tool for creators. (source)
TikTok’s affiliate marketing program now includes product links in organic videos. (source)
A new preview feature allows you to view thumbnails on your profile feed. (source)
TikTok lets you set custom names for accounts you follow. (source)
The TikTok Desktop app now offers an unlimited sounds library. (source)
🦜 X (Twitter)
X has added ‘pinch to zoom’ feature for videos. (source)
New post swipe gestures can now be activated through the settings. (source)
X has updated its monetization policy, now requiring “500 premium followers” for eligibility. (source)
📌 Pinterest
Pinterest has launched a Holiday Campaign Hub, offering all advertisers access to its new “Special Offers” feature for Pin ads. (source)
💬 WhatsApp
WhatsApp has simplified the process of sending and selecting multiple images simultaneously. (source)
WhatsApp’s Message Drafts feature is now being rolled out to users. (source)
WhatsApp for iOS is testing a new feature that allows QR code sharing for Channels. (source)
WhatsApp rolls out voice message transcripts. (source)
WhatsApp is launching a video note feature. (source)
🗓️ Upcoming social media holidays
28 November - Thanksgiving Day
29 November - National Day of Listening
30 November - Computer Security Day
3 December – International Day of Persons with Disabilities
4 December - National Cookie Day
5 December – World Soil Day
10 December – International Human Rights Day
10 December – Nobel Prize Day
💡 10 content ideas
Share nostalgic posts about your brand’s history or significant milestones.
Share a mistake customers make when using your products.
Let an employee take over your social media for a day to share their perspective and daily activities.
Create a “Spot the Difference” game using two similar photos.
Share a work-life balance tip.
Talk about the skills necessary to succeed in your industry.
Ask your followers about their most-used emojis.
Challenge your followers to create content around a specific theme or hashtag, and feature the best entries.
Post a thank you message to your customers, followers, and staff for their continued support.
Share the journey of a product from concept to launch with regular updates.
Read our previous social media editions: November 14 and October 31.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/kritig/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@oncescuradu/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@candinaswanders/
https://www.threads.net/@lindseygamble/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wearesocial/
https://techcrunch.com/
https://www.socialmediatoday.com/
https://www.seroundtable.com/