April 10: The latest social media news
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📉 Meta (Ads)
Meta now automatically adds UTM parameters to ads without tracking codes. (source)
💠Meta (AI)
Meta launched three new AI models: Llama 4 Scout, Llama 4 Maverick and Llama 4 Behemoth. (source)
💙 Facebook
Facebook launched a new design for story stickers. (source)
💙 Facebook Messenger
Facebook Messenger now has a shortcut on the main page that directs users to Facebook. (source)
💖 Instagram
Instagram is working on a new sticker for Instagram Stories, “Draw Yours”. (source)
Instagram is testing a new “Monthly recap” feature for accounts. (source)
Instagram is testing a new feature called "Locked Posts". (source)
Instagram added new fonts for Instagram Reels. (source)
Instagram now allows users to share a Reel as a WhatsApp status update. (source)
📱Instagram Edits
Instagram added an in-app invitation for Instagram Edits. (source)
Instagram added an “Open Edits” option in the account settings page. (source)
Instagram launched a dedicated page for Instagram Edits. (source)
Instagram launched a beta testing program for Instagram Edits, but it’s only available for Android users.
— Register.
💚 WhatsApp
WhatsApp is working on a feature that will allow you to generate AI-powered topics for the Meta AI chatbot. (source)
WhatsApp is testing on iOS a feature that lets users share avatar sticker messages in their chats. (source)
WhatsApp is testing on Android three new features designed to enhance voice and video calls (source):
— A “Mute” button for incoming voice calls.
— A “Turn off your video” button for incoming video calls.
— Emoji reactions for video calls.
WhatsApp announced 11 new features for broadcast channels, calls, individual chats, group chats and events (source):
iOS app
— Set WhatsApp as “Default Calling” and / or “Default Messaging” App (s).
Broadcast channels
— Video notes.
— Voice message transcripts.
— QR Codes.
Calls
— Add to call from a chat.
— Pinch to zoom in video calls.
— Smoother video calls.
Individual / group chats
— A new event response, “Maybe”.
— Document scanning on iPhone.
— Highlight notifications in groups.
— Online indicator in group chats.
— Tappable reactions.
🧵Threads
Threads is working on the ability to add multiple links to the profile. (source)
Threads is testing on iOS two filters for post replies, “Top” and “Recent”. (source)
Threads added an emoji picker on desktop (web). (source)
Threads now allows users to quickly follow the same popular creators they’re following on X. (source)
💃🏻 TikTok + CapCut
CapCut added a new AI-powered feature for videos, “AI Clipper”. (source)
TikTok is testing a new “TikTok for Artists” insights platform. (source)
TikTok added a new feature for photo posts, “ALT Text”. (source)
TikTok added a new engagement feature for livestreamers, “Marked viewers”. (source)
🦜 X (Twitter)
X may soon start selling inactive usernames to Verified Organizations. (source)
X will soon translate posts with Grok AI. (source)
X will launch X Chat with the following features (source):
— Delete messages for all.
— End-to-end encryption (E2EE).
— Send files.
— Undo "read" status on messages.
— Vanishing Mode.
X added two rules for PCF (Parody, Commentary, Fan) Accounts (source):
— Avoid using identical avatars to the entities they depict.
— Include PCF-compliant keywords at the beginning of their account names.
💠xAI
xAI added a “Custom voice” feature on Grok AI’s iOS app. (source)
xAI added a “Live search” (X+web) feature on Grok AI’s iOS app. (source)
💼 LinkedIn
LinkedIn is testing a new video trends feature that will allow you to add your own video response to a trending topic. (source)
LinkedIn now allows users to add MP4 videos as attachments in their LinkedIn messages. (source)
🎥 YouTube
YouTube announced new creation tools for YouTube Shorts (source):
— A new and improved video editor.
— A new feature for Shorts composed of multiple videos, “Sync to sound”.
— A new feature for YouTube Shorts Templates, “Effects”.
— A new, AI-powered feature, “AI Stickers”.
— A new, non-AI sticker, “Image”.
— YouTube Shorts Templates are now compatible with photos as well.
YouTube added a new AI-powered tool in YouTube Studio, “Music Assistant”. (source)
🔎 Google
Google is testing a "Show More" overlay button for Google Shopping ads. (source)
Google reintroduced the "message clicks" metric in the Google Business performance report. (source)
💛 Snapchat
Snapchat added a new ad format for brands, “Sponsored AI Lenses”. (source)
🎼 Spotify
Spotify is working on a “Collectibles” feature. (source)
🎥 Vimeo
Vimeo launched a new platform that lets content creators run their own subscription service without needing coding experience. (source)
📊 Quick Insights
TikTok | Beauty on TikTok: A Marketer’s Guide. (source)
🗓️ Upcoming social media holidays
11 April – National Pet Day.
12 April – International Day of Human Space Flight.
16 April – National Wear Your Pajamas to Work Day.
17 April – Haiku Poetry Day.
17 April – National High-Five Day.
💡 7 content ideas
Highlight the sustainable side of your brand by sharing how you're going green in your day-to-day operations.
Take a trip down memory lane—share nostalgic photos from your industry’s early days.
Engage your audience with a fun ‘This or That’—let them choose their favorite!
Post a zoomed-in photo or video of one of your products and challenge your followers to “Name That Product!”
Share a beginner-friendly guide to help aspiring entrepreneurs break into and succeed in your industry.
Invite your team to recommend their favorite TED Talk or podcast that sparks inspiration.
Introduce your latest social media account and encourage your audience to follow along.
Read our previous social media editions: March 27 and April 03.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://ai.meta.com/
https://blog.whatsapp.com/
https://blog.youtube.com/
https://www.engadget.com/
https://www.techcrunch.com/
https://www.theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/kritig/
https://www.linkedin.com/posts/lakshmansom
https://www.threads.net/@alex193a/
https://www.threads.net/@candinaswanders/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@joesbrat67
https://www.threads.net/@liahaberman/
https://www.threads.net/@lindseygamble_/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.youtube.com/@creatorinsider
https://www.x.com/aaronp13/
https://www.x.com/nimaowji/
https://www.x.com/safety/
https://www.x.com/xdaily/