March 27: The latest social media news
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📉 Meta (Ads)
Meta added three AI-powered features for Facebook and Instagram ads: (source)
— A “virtual try-on” feature for retailers.
— Background generation for Advantage+ Catalog Ads.
— More personalized outputs for text generation.
Other updates
— Meta is expanding omnichannel ads to more advertisers.
— Meta added a simplified checkout experience for Advantage+ Shopping Ads.
— Advertisers can now use Partnership Ads and Advantage+ Catalog Ads together.
— Advertisers can now request emails before sharing promo codes in their promotion ads.
💠Meta (AI)
Meta added a new feature for custom AI chatbots created on Instagram, “Voices”. (source)
Meta added a new AI-powered feature for Instagram Stories, “Restyle with AI”. (source)
💙 Facebook
Facebook added a new feature for Messenger users, “Typing indicator”. (source)
Facebook now allows page admins to create custom badge names. (source)
💖 Instagram
Instagram is working on the ability to quickly customize and resend an image as a DM. (source)
Instagram will soon allow you to control whether your likes are surfaced on the Friends Tab in the Reels section. (source)
Instagram will soon remove the option to add text notes to feed posts and Reels. (source)
Instagram added a new feature for voice messages, “Background play”. (source)
Instagram added a new feature for voice messages, “Transcripts”. (source)
Instagram added maps to the “Archive” section. (source)
Instagram now allows users to message everyone mentioned in a Story or select specific people to reply. (source)
Instagram now allows users to start a group chat by adding others directly from the story comment box. (source)
💚 WhatsApp
WhatsApp will soon allow you to message contacts from status updates. (source)
WhatsApp will soon allow you to share motion photos to chats, groups and channels. (source)
🧵Threads
Threads will soon allow you to quickly follow the same popular creators you're now following on X (Twitter). (source)
Threads added four new features on mobile (source):
— A new audience setting for post replies and quotes, “Your followers”.
— Profile topics.
— A pinned scrub bar for videos.
— Four new buttons for videos: “Pause”, “Play” and two “Skip” buttons.
Threads moved the “Made with AI” label below the post. (source)
💃🏻 TikTok
TikTok will soon add a new feature for its coin recharge website, “Multiple account acces”. (source)
TikTok added a new business feature for TikTok Live called ”Service+”. (source)
TikTok now allows users to “select creatives” when promoting a post. (source)
TikTok added a new “Team” feature for artists. (source)
TikTok added a new section under “Settings and Privacy”, “Home screen shortcuts”. (source)
🦜 X (Twitter)
X is testing a new “Cutout” feature for videos. (source)
X added a new message to the post processing bar, “Sending post…”. (source)
X added a new engagement feature for posts, “React with video”. (source)
💠xAI
xAI is working on a new feature for Grok AI (DeepSearch), “Notifications”. (source)
xAI will soon add realtime data access to Grok AI (Voice Mode). (source)
💼 LinkedIn
LinkedIn now allows LinkedIn Premium members to schedule a meeting on Calendly with a custom “Book an appointment” button. (source)
🎥 YouTube
YouTube is testing a new “Push notifications” system with a small subset of users. (source)
YouTube added a new feature for livestreamers, “Take a Break” ads. (source)
YouTube now allows channel owners to see their recent subscribers with the help of a new entry point on channel page, “See your subscribers”. (source)
YouTube will change the way it counts Shorts views by including the number of times a creator’s Short starts to play or replay. (source)
🔎 Google
Google now allows advertisers to hide all Google Ads recommendations. (source)
Google is now showing Performance Max terms in the Google Ads’s “Search terms” report. (source)
Google AI Overviews are now officially live in nine EU countries: Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal, Spain and Switzerland. (source)
🎼Apple Music
Apple added a new feature for Apple Music subscribers called “DJ with Apple Music”. (source)
🟦Bluesky
Bluesky is now sending referral traffic through a new “go” subdomain. (source)
💬Reddit
Reddit will soon replace the “Private Messages (PMs)” section with Reddit Chat and inbox notifications. (source)
🎼Spotify
Spotify added a new “Sort” button to playlists. (source)
📊Quick Insights
Pew Research | US Support for a TikTok ban. (source)
Pinterest | Coachella Fashion Trends Based on Pins. (source)
Wistia | 2025 State of Video Report. (source)
🗓️ Upcoming social media holidays
30 March – National Doctor’s Day.
31 March – World Backup Day.
31 March – Transgender Day of Visibility.
1 April – April Fools’ Day.
2 April – World Autism Awareness Day.
3 April – World Party Day.
3 April – Find a Rainbow Day.
💡 7 content ideas
Highlight the top 10 common mistakes people make when selecting products or services in your industry.
Post a hilarious customer review that will make your audience laugh.
Share a collection of positive affirmations with inspiring quotes to uplift your followers.
Organize a giveaway to engage your audience and reward them.
Create a fun fill-in-the-blank post to spark interaction.
Share your business goals for the year and invite your audience to join the journey.
Provide valuable career tips or job-seeking advice to help your audience grow professionally.
Read our previous social media editions: March 13 and March 20.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://www.facebook.com/business/
https://www.reddit.com/r/reddit/
https://www.techcrunch.com/
https://www.theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/kritig/
https://www.linkedin.com/posts/lakshmansom
https://www.threads.net/@alex193a/
https://www.threads.net/@candinaswanders/
https://www.threads.net/@chris/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@ihammod_oh/
https://www.threads.net/@lindseygamble_/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@mosseri/
https://www.threads.net/@testingcatalog/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.youtube.com/@creatorinsider
https://www.x.com/AppleMusic/
https://x.com/i_aliullov/
https://x.com/techdevnotes/