April 03: The latest social media news

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📉 Meta (Ads)

• Meta added a new “Email delivery” setting for lead-generation campaigns. (source)

• Meta added a new branding element for advertising campaigns, “Text Tone”. (source)

💙 Facebook

• Facebook now lets you showcase your TikTok, YouTube and Instagram presence on the platform. (source)

• Facebook added a new “Thoughts” sticker on iOS. (source)

💖 Instagram

• Instagram added a new post engagement feature in the long-press menu, “Reply with a reel”. (source)

• Instagram added a new feature for public posts or reels, “Repost”. (source)

• Instagram added the ability to play a Reel at 2x speed. (source)

• Instagram added a new AI-powered feature for Instagram DMs, “Write with Meta AI”. (source)

• Instagram is now showing two new buttons for Threads posts shared as Instagram Stories, “Open Threads” and “View on Threads”. (source)

• Instagram is now showing the date a Reel was posted. (source)

• Instagram now allows users to share a story on WhatsApp as well. (source)

💚 WhatsApp

• WhatsApp will soon allow you to create message reminders using the Meta AI. (source)

• WhatsApp is working on a redesigned interface for the chat attachment sheet. (source)

• WhatsApp is testing a new feature that will allow you to generate AI-powered profile photos. (source)

• WhatsApp is testing a real-time online activity feature for group chats. (source)

• WhatsApp announced a new sticker for status updates, “Music”. (source)

• WhatsApp added a new sticker for status updates, “Photo”. (source)

🧵Threads

• Threads is working on two new features for photos, “Effects” and “Filters”. (source)

• Threads now has a custom web view on mobile. (source)

💃🏻 TikTok

• TikTok launched TikTok Shop in three new EU countries: France, Germany and Italy. (source)

• TikTok now allows users to receive notifications from their other accounts. (source)

• TikTok now allows US merchants to sell pre-owned footwear in the app. (source)

🦜 X (Twitter)

• X is working on a new private messaging feature called “X Chat”. (source)

• X will soon add two new tabs in the “Analytics” section, “Live” and “Spaces”. (source)

• X is working on five new features for its payment platform X Money (source):
  — ATM withdrawals.
  — Direct deposit.
  — Interest on money in your account.
  — Peer to peer transfers.
  — X Money Debit cards.

💠xAI

• xAI acquired X. (source)

🎥 YouTube

• YouTube added two new AI-powered features in the “Inspiration” tab (YouTube Studio), “Brainstorm video ideas” and “(Video) Hooks”. (source)

🔎 Google

• Google is testing a "Contactless" label in place of the curbside pickup labels in the shopping search results. (source)

• Google is testing a "Check important info" disclaimer within its AI Overviews results. (source)

• Google will soon allow advertisers to display more than one ad for their business, app or site on a single search results page. (source)

📬Patreon

• Patreon launched a podcast network program with Sony Music Entertainment and Wondery. (source)

💛Snapchat

• Snapchat added new style options for Bitmoji avatars. (source)

📬Substack

• Substack added a TikTok-like video feed on mobile. (source)

• Substack now allows creators to “select with AI” a thumbnail for videos. (source)

• Substack now allows creators to schedule a live video session on mobile. (source)

💜Twitch

• Twitch added a new set of hype train emotes designed by /toffeetokki, /AttacRacc, /maiberryart, /tacodemuerte and /Plush. (source)

• Twitch added a new global emote, “INZOIPsyCat”. (source)

📊Quick Insights

• LinkedIn | 5 Strategies for Live Event Streaming. (source)

• LinkedIn | Video Creation Tips. (source)

• Reddit | Empowering Women's Health. (source)

• X | Gen Z in Europe. (source)

🗓️ Upcoming social media holidays

• 4 April – Walk to Work Day.

• 5 April – International Day of Conscience.

• 6 April – National Carbonara Day

• 7 April – World Health Day.

• 10 April – Encourage a Young Writer Day.

💡 7 content ideas

1. Share an infographic that simplifies a complex process in your industry.

2. Create a post highlighting Walk to Work Day (April 4) and its benefits.

3. Provide top best practices for achieving success in your industry.

4. Transform your demos into quick, engaging social media videos.

5. Launch an image-sharing contest to boost engagement.

6. Post fun facts about your company and team members.

7. Share a post exploring the history of your industry and its evolution.

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Read our previous social media editions: March 20 and March 27

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Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.

https://www.techcrunch.com/

https://www.theverge.com/

https://www.seroundtable.com/

https://www.socialmediatoday.com/

https://www.linkedin.com/in/anniemaihodge/

https://www.linkedin.com/in/bramvanderhallen

https://www.linkedin.com/in/kritig/

https://www.linkedin.com/posts/lakshmansom

https://www.threads.net/@alex193a/

https://www.threads.net/@candinaswanders/

https://www.threads.net/@jonahmanzano/

https://www.threads.net/@jaskaransainiz/

https://www.threads.net/@ihammod_oh/

https://www.threads.net/@lindseygamble_/

https://www.threads.net/@mattnavarra/

https://www.threads.net/@parkerortolani/

https://www.threads.net/@theahmedghanem/

https://www.threads.net/@wabetainfo/

https://www.threads.net/@wearesocial/

https://www.youtube.com/@creatorinsider

https://www.x.com/aaronp13/

https://x.com/nimaowji/

https://x.com/twitch/

https://x.com/zachbussey/