October 31: The latest social media news

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👤 Meta (Facebook)

• Meta builds AI model that can train itself (source).

• Meta may make it easier to customize AI chats (source).

💖 Instagram

• Instagram announces Halloween-themed activations (source).

• Instagram downgrades video quality for less viewed clips (source).

• Instagram unveils annual “Creators of Tomorrow” listing (source).

• Instagram says including your own logo on a reel is fine (source).

• Instagram experiments with Reels performance tips in-stream (source).

• IG chief recommends posting carousels to improve reach (source).

• Instagram launches new profile cards (source).

🧵 Threads

• Threads reaches 275 million users (source).

• Meta shares tips on how to grow your Threads presence (source).

• Threads rolls out mobile analytics (source).

🔗 LinkedIn

• LinkedIn sees record engagement once again (source).

• LinkedIn adds lead gen objective to boosted posts (source).

• LinkedIn tests advanced AI assistant for recruiters (source).

• LinkedIn experiments with an updated top navigation bar (source).

🎥 YouTube

• YouTube adds new elements to Studio to enhance fan interactions (source).

• The top facial expressions used in YouTube thumbnails [infographic] (source).

• YouTube clarifies Shorts changes, expands sponsored content tags (source).

• YouTube tests AI-powered comment reply suggestions (source).

🦜 X (Twitter)

• Data show X continues to lose EU users (source).

• X improves the speed of Community Notes being displayed (source).

🦋 Bluesky

• Bluesky reaches 13 million users, announces new funding (source).

🗓️ Upcoming social media holidays

• 31 October – Halloween 

• 1 November – National Author’s Day 

• 1 November – World Vegan Day 

• 8 November – National Cappuccino Day 

• 8 November – National STEM Day 

• 11 November – Veterans Day 

• 12 November – National Pizza Day 

• 13 November – World Kindness Day

💡 10 content ideas

1. Share behind-the-scenes stories of product development.

2. Monthly user-generated content feature with customer photos and testimonials.

3. Quick tips carousel post, like “5 Ways to Use Our Product.”

4. Live Q&A sessions on Instagram about product launches.

5. Infographics on your predictions for “2025 Social Media Trends.”

6. Polls on Instagram Stories for feature requests or topics.

7. “Then vs. Now” throwback posts showcasing brand evolution.

8. Instagram Live with influencers discussing industry topics.

9. Weekly educational videos in an “Industry Insights” series.

10. Motivational quotes or success stories from satisfied customers.

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Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.

https://www.linkedin.com/in/anniemaihodge/

https://www.linkedin.com/in/kritig/

https://www.threads.net/@jonahmanzano/

https://www.threads.net/@oncescuradu/

https://www.threads.net/@mattnavarra/

https://www.threads.net/@candinaswanders/

https://www.threads.net/@lindseygamble/

https://www.threads.net/@jaskaransainiz/

https://www.threads.net/@theahmedghanem/

https://www.threads.net/@wearesocial/

https://techcrunch.com/

https://www.socialmediatoday.com/

https://www.seroundtable.com/