May 22: The latest social media news
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📉 Meta (Ads)
Meta is developing a program that will enable advertisers to test its experimental AI ad features. (source)
💙 Facebook
Facebook added on iOS a new feature for Facebook Notes, “Polls”. (source)
Facebook added on iOS a new shortcut in the main menu, “Chat with AI Characters”. (source)
💖 Instagram
Instagram added a new “Shared Access” feature. (source)
Instagram now has a “Referrals” monetization program for content creators. (source)
📱Instagram Edits
Instagram now allows Instagram Edits users to crop videos to a different aspect ratio. (source)
💚 WhatsApp
WhatsApp is testing on Android and iOS a new “Starred” feature for messages posted in broadcast channels. (source)
WhatsApp is testing on Android and iOS a feature that will allow you to manage the voice message transcript language on a per-chat basis. (source)
WhatsApp is testing on iOS a new AI-powered feature for users and group chats, “AI-powered profile photos and group icons”. (source)
WhatsApp is testing on iOS a new AI-powered feature for chat messages, “Summarize with Meta AI”. (source)
WhatsApp is testing on desktop (Windows app) a refreshed interface and two tabs for channels and communities. (source)
🧵Threads
Threads now allows users to add up to five links in bio. (source)
Threads now allows EU users to create a Threads profile without Instagram login. (source)
Threads added an emoji picker on desktop (web). (source)
💃🏻 TikTok
TikTok added a new “Shoppable Live” option for TikTok Live Events. (source)
TikTok added an AI-powered chatbot to its Seller Center product management platform. (source)
TikTok now allows users to save the songs they find in the app on SoundCloud as well. (source)
🦜 X (Twitter)
X now allows users to upload videos in 4K. (source)
🔎 Google
Google is testing a new “Link box” feature in the search results snippets that anchors you down on the page to a specific portion of that text. (source)
Google is testing two new features for its AI Overviews results, “Author name” and “Website citations”. (source)
Google is now hiding the citations and link icons in the AI Overviews default view. (source)
Google added a new “Explanations” feature for the charts and graphs available in Google Ads Console. (source)
Google launched Google Discover on desktop as well. (source)
🎥 YouTube
YouTube added two new features for YouTube Shorts, “Visual Guides” and a new “Quiz” sticker. (source)
🟦Bluesky
Bluesky is testing a new ‘Live’ indicator for streamers and sports broadcasts. (source)
💛Snapchat
Snapchat added for Snapchat Plus subscribers a new feature called “Snaps Mode”. (source)
💜Twitch
Twitch now allows users to spend their earned revenue on Twitch. (source)
Twitch added a new “Shared Hype Trains” feature for users. (source)
📊 Quick Insights
Meta | Open Source AI as Catalyst for Economic Growth. (source)
Reddit | Why community wins on mobile. (source)
🗓️ Upcoming social media holidays
24 May – National Scavenger Hunt Day.
25 May – National Wine Day.
26 May – Sunscreen Day.
28 May – National Hamburger Day.
29 May – National Paperclip Day.
💡 7 content ideas
Post a funny or interesting customer interaction can make a great post to engage your audience.
Share a list of Spotify playlists created by brands or brand-related.
Give your followers a sneak peek at an upcoming product release or exciting company news.
Ask your audience how they discovered your business.
Let people know what drives your business by highlighting your mission.
Break down complex industry terms to educate and empower your audience.
Share a moment that reflects your brand's personality or journey.
Read our previous social media editions: May 8 and May 15.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://www.techcrunch.com/
https://www.theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/kritig/
https://www.linkedin.com/posts/lakshmansom
https://www.threads.net/@alex193a/
https://www.threads.net/@chris/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@liahaberman/
https://www.threads.net/@lindseygamble_/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@testingcatalog/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.threads.net/@zachbussey/
https://www.youtube.com/@creatorinsider