May 8: The latest social media news
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📉 Meta (Ads)
Meta added a new optimization option for lead generation campaigns, “Website and instant forms”. (source)
💠Meta (AI)
Meta added a new feature on Meta AI’s iOS app, “Allow your prompts to be suggested on (Facebook and / or Instagram)”. (source)
Meta is encouraging users to download the Meta AI app via a banner shown on Facebook Messenger. (source)
💙 Facebook
Facebook now shows page admins their weekly challenge progress as a story. (source)
Facebook added in the main menu a new “Support” section. (source)
💖 Instagram
Instagram is testing a new “Song suggestions” feature for Instagram Stories. (source)
Instagram added a new “Lockable Reel” feature for Instagram Reels. (source)
Instagram added the ability to attach screenshots on customer support chats. (source)
Instagram added a new “Monthly recap” feature under Professional Dashboard. (source)
💚 WhatsApp
WhatsApp is working on a new AI-powered feature for chats, “AI-powered wallpapers”. (source)
WhatsApp is working on a new AI-powered feature for chats, “Summarize with Meta AI”. (source)
WhatsApp is testing on iOS an “App Clip”-like feature. (source)
🧵Threads
Threads is working on a new feature, “Snippets”. (source)
Threads updated every user’s Fediverse username to the platform’s new domain. (source)
Threads now allows users to visit a user’s profile before you follow him / her. (source)
💃🏻 TikTok
CapCut is testing on iOS two new features, “Collage” and “Capture”. (source)
TikTok added on iOS a new “Creator Chat Room” feature for TikTok DMs. (source)
🦜 X (Twitter)
X will partner with ID provider Persona to confirm people’s real identity. (source)
X is testing on iOS two new buttons for posts, “Upvote” and “Downvote”. (source)
X now supports 4K video uploads on iOS. (source)
💠xAI
xAI is testing a new transparent voice mode UI on Grok AI’s iOS app. (source)
xAI added a new “Open app in Voice Mode” feature on Grok AI’s iOS app. (source)
💼 LinkedIn
LinkedIn is testing on iOS a new UI for the “Video” tab. (source)
LinkedIn added a new option for video embeds, “Video only”. (source)
LinkedIn is rolling out an AI-powered job search process for users. (source)
🔎 Google
Google is testing a new label for Google Shopping Ads, "Lowest in 30 Days”. (source)
Google is now showing images within the sitelinks carousel in Google Ads and sponsored results. (source)
Google now allows some advertisers to add up to 50 search themes per Performance Max campaign. (source)
Google added a new and enhanced search functionality in Google Merchant Center, “Search for Products”. (source)
Google added a new “AI Max for Search campaigns” optimization setting for Google Ads Performance Max campaigns. (source)
🎥 YouTube
YouTube is testing a discounted two-person YouTube Premium subscription tier with users in India, France, Hong Kong and Taiwan. (source)
📌Pinterest
Pinterest updated its visual search process to simplify discovery based on specific elements of a Pin image. (source)
💛Snapchat
Snapchat added a “Transcription” feature for voice messages. (source)
🎼Spotify
Spotify added on mobile a new KPI for podcasts, “Plays”. (source)
📬Substack
Substack now allows users to create live audio streams as well. (source)
📊 Quick Insights
LinkedIn | 2025 Graduate Guide. (source)
Meta | Avoiding Investment and Payment Scams Online. (source)
🗓️ Upcoming social media holidays
9 May – Europe Day.
12 May – National Limerick Day & National Receptionist Day.
12 May – Mother’s Day.
15 May – International Day of Families.
16 May – Love a Tree Day.
16 May – National Bike to Work Day.
💡 7 content ideas
Share a real-life success story from your business or industry.
Emphasize the importance of continuous learning and growth with a "never stop learning" message.
Post content created by your customers: how they are using or enjoying your products.
Invite your followers to share their best productivity tips.
Conduct a Q&A interview with a member of your team.
Offer valuable tips and strategies to help your customers achieve their desired results.
Show your support for nature and the environment on Love a Tree Day.
Read our previous social media editions: April 24 and May 1.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://www.techcrunch.com/
https://www.theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/kritig/
https://www.linkedin.com/posts/lakshmansom
https://www.threads.net/@alex193a/
https://www.threads.net/@chris/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@liahaberman/
https://www.threads.net/@lindseygamble_/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@testingcatalog/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.youtube.com/@creatorinsider