July 03: The latest social media news

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📉 Meta (Ads)

• Meta now allows advertisers to use the same creatives, setup flow and ad budget for WhatsApp Ads as well through a new “centralized campaigns” feature in Meta Ads Manager. (source)

• Meta now allows businesses to add a WhatsApp button to their Google Business profiles. (source)

• Meta added a “Direct calling” feature for larger brands with a WhatsApp Business account. (source)

💙 Facebook

• Facebook added a new option to add music to text posts, but only with colored or generated backgrounds. (source)

• Facebook added a new AI-powered feature for users, “Imagine yourself”. (source)

💙 Facebook Messenger

• Facebook Messenger now allows users to add “GIF Notes”. (source)

💖 Instagram

• Instagram added a new font for Instagram Stories, “Rosalia”. (source)

• Instagram added a new AI-powered feature for Instagram Stories, “Generate Background”. (source)

• Instagram is rolling out the “Repost” feature to more users. (source)

• Instagram is showcasing trending songs in the “Add music” section of the post composer. (source)

• Instagram updated the “Song suggestions” feature for Instagram Stories with play / pause buttons. (source)

📱Instagram Edits

• Instagram Edits users can now directly share a video to Facebook as well. (source)

💚 WhatsApp

• WhatsApp is working on a new feature for group chats, “Add group status”. (source)

• WhatsApp is working on a new filter for broadcast channels, “Subscriber-only updates”. (source)

• WhatsApp is working on a feature that will allow you to switch between multiple accounts on Android or iOS. (source).

• WhatsApp is working on a feature that will allow you to request an account report for status and channel ads. (source)

• WhatsApp is testing a feature that will allow you to create status updates from the share sheet. (source)

🧵Threads

• Threads now allows users to mark text posts, post descriptions, images and clips as spoilers. (source)

• Threads is now showcasing trending topics in the “For you” feed as well. (source)

• Threads added a new “Hidden Words” feature. (source)

• Threads added a private messaging feature (Threads DMs). (source)

💃🏻 TikTok

• TikTok is testing its own version of broadcast channels, “Bulletin Boards”. (source).

— Paris Saint-Germain.
— People Magazine.
(available only on Android and iOS)

• TikTok added a new feature for livestream auctions, “Countdown bidding”. (source)

• TikTok added a new “Auto-check sound copyright” setting for videos. (source)

🦜 X (Twitter)

• X will soon charge for ads based on the size of the visuals. (source)

• X is working on a new feature for Community Notes, “AI-powered translations”. (source)_.

• X is testing “AI-Note Writers” for its Community Notes feature. (source)

• X banned hashtags from promoted posts. (source)

💼 LinkedIn

• LinkedIn added video covers for newsletters and articles. (source)

🔎 Google

• Google will ban ads for tablet or pill presses from September 1st this year. (source)

• Google is testing in the US a “Preferred Sources” feature for the “Top Stories” section. (source)

• Google relaunched its Search Console Insights as a standalone tab and report within the Google Search Console. (source)

Google AI

• Google is now showing site names (e.g: Search Engine Roundtable) next to the link icons in the “AI Overviews” results. (source)

• Google is introducing the ability to search in AI Mode within the Google Chrome search bar on desktop and Android devices. (source)

🎥 YouTube

• YouTube added two new KPIs for videos, “Casual viewers” and “Regular viewers”. (source)

• YouTube added a new filter for comments, “Most relevant”. (source)

• YouTube added a new “Leaderboard” feature for livestreams. (source)

• YouTube added a new type of search results, “Answer found in video”. (source)

💬 Reddit

• Reddit added automated ad tips to Reddit Ads Manager. (source)

🎼 Spotify

• Spotify added a “Genre filters” feature to the “Discover Weekly” playlist. (source)

📊 Quick Insights

• Snapchat | How Emerging Trends Impact Consumer Electronics. (source)

• TikTok | Brand Consideration Ads Overview. (source)

🗓️ Upcoming social media holidays

• 4 July – US Independence Day.

• 5 July – National Workaholics Day.

• 7 July – World Chocolate Day.

• 8 July– National Video Games Day.

💡 7 content ideas

1. Host an AMA (Ask Me Anything) session on Reddit to reach new audiences.

2. Share a "Guess the price" post featuring a unique or rare product or service.

3. Share the story of someone in your community (entrepreneur or activist) who is making a difference and inspire others to take action.

4. Talk about something that is affecting your industry.

5. Post about the importance of self-reflection and how it can lead to personal growth.

6. Offer a special summer discount for your page’s top fans.

7. Share a new study related to your industry.

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Read our previous social media editions: June 19 and June 26.

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Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.

https://www.techcrunch.com/

https://www.theverge.com/

https://www.seroundtable.com/

https://www.socialmediatoday.com/

https://www.linkedin.com/in/anniemaihodge/

https://www.linkedin.com/in/bramvanderhallen

https://www.linkedin.com/in/kritig/

https://www.linkedin.com/posts/lakshmansom

https://www.threads.net/@alex193a/

https://www.threads.net/@chris/

https://www.threads.net/@jonahmanzano/

https://www.threads.net/@jaskaransainiz/

https://www.threads.net/@liahaberman/

https://www.threads.net/@lindseygamble_/

https://www.threads.net/@mattnavarra/

https://www.threads.net/@theahmedghanem/

https://www.threads.net/@wabetainfo/

https://www.threads.net/@wearesocial/

https://www.youtube.com/@creatorinsider

https://www.x.com/@aaronp613/