June 19: The latest social media news
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📉 Meta (Ads)
Meta added five new AI-powered features for brands (source):
— A new set of branding tools for ads.
— A “Persona-based text generation” feature.
— “Bussiness AIs” for ads shown on Facebook and Instagram.
— A “Creative Sticker” feature.
Brands can now create customized stickers by including products, slogans and graphics with call-to-action messages.
— Meta is also testing a new button for Reels ads, “Video Highlights”.Meta announced the first ad format for WhatsApp, “Ads on Status”. (source)
Meta announced a new feature for content creators with a broadcast channel, “Promote channel”. (source)
💠 Meta (AI)
Meta is testing on Facebook’s iOS app a new “AI-powered prompts” feature for posts. (source)
Meta added a new feature to Meta AI’s mobile apps, “Restyle”. (source)
Meta added a new feature to Meta AI’s desktop (web) version, “Restyle”. (source)
👤 Meta (Misc)
Meta will soon allow you to log-in into your Facebook and / or Facebook Messenger account (s) with a passkey. (source)
🥽 Meta (VR)
Meta added a new gaming feature on Instagram’s mobile apps, “Avatar Quests”, but it can be used only with a Meta Quest headset. (source)
💙 Facebook
Facebook now allows users to show “Notes” for less than 24 hours. (source)
💖 Instagram
Instagram is working on a new AI-powered feature for Instagram Stories, “Weekly recap”. (source)
Instagram is testing a new “Save” button on the main profile page. (source)
Instagram renamed to “Reel creator” the “Video creator” user category. (source)
Instagram added four new features for content creators (source):
— Edit Profile Grid.
— Live sharing from Spotify for Instagram Notes.
— New fonts for Instagram Reels and Stories starting June 30.
— Trial Reels for Instagram Reels (global rollout).
📱Instagram Edits
Instagram is testing a “Key frame” feature on Instagram Edits’s Android app. (source)
Instagram added a new, AI-powered feature for Instagram Edits users, “Restyle”. (source)
💚 WhatsApp
WhatsApp announced a new feature for channel subscribers, “Paid subscriptions”. (source)
WhatsApp is testing a “Raise hand” emoji for voice and video calls. (source)
WhatsApp is testing an AI-powered feature that allows users to generate private message summaries in their chats and groups. (source)
WhatsApp is testing on iOS a “Layout” feature for status updates. (source)
WhatsApp added on iOS a “Music card” setting for the “Music” sticker. (source)
WhatsApp added new features for channels, chats and statuses as follows (source):
— Broadcast channels
Star message.
Photo polls.
— Chats
Animated emojis.
Animated sticker maker.
Avatar social stickers.
Caption, react and reply to multiple media.
Easier group creation.
— Statuses
Mention a group in a status update.
🧵Threads
Threads could soon have a native app for iPadOS. (source)
Threads is testing a new “Mark spoiler” feature for images, post descriptions and text posts. (source)
Threads is now displaying the number of users (people) interested in a specific topic. (source)
Threads added two new feature for Fediverse users (source):
— A feed with posts from the federated users, “Fediverse”.— The ability to search for Fediverse users in the main Threads apps.
💃🏻 TikTok
TikTok added a new AI-powered feature called “Meme Sound”. (source)
TikTok is testing a “LIVE Price Match Guarantee” feature for TikTok Shop. (source)
TikTok now highlights high-quality and trustworthy sellers in TikTok through a new, expanded badge system. (source)
🦜 X (Twitter)
X is working on a new feature for notifications, “Timestamps”. (source)
X now displays surveys in the “For You” feed. (source)
X is limiting the number of notes a contributor can write on a account. (source)
🔎 Google
Google rolled out a new interface for the “Posts” section within Google Business Profiles. (source)
Google Ads has a new interface for the conversion actions and conversion setup process. (source)
Google Ads is now showing the estimated audience size in the custom segments. (source)
Google Search Console is now counting AI Mode data through three KPIs: “Clicks”, “Impressions” and “Positions”. (source)
Google AI
Google is testing “AI Audio Overviews”. (source)
Google is testing AI Mode as a “People also ask” section of Google Search. (source)
🎥 YouTube
YouTube is expanding the access to its “Community” feature. (source)
YouTube added a new “Product” sticker for YouTube Shorts. (source)
YouTube added four new animated gifts for livestreams, “Victory spin”, “Hooray”, “Sealsplash” and “Rockstar”. (source)
🎼YouTube Music
YouTube added a new feature on YouTube Music’s mobile apps, “Share lyrics”. (source)
💬Reddit
Reddit launched a new ad format, “Conversation Summary Add-ons”. (source)
💛Snapchat
Snapchat added three new features for content creators (source):
— Auto-Save Stories to Profiles.
— „Create a Video” Template.
— Timeline Editor.Snapchat added six KPIs for Snapchat Stories and Snapchat Spotlights (source):
— Returning Viewers.
— Top Content.
— Total View Time.
— Views by Traffic Sources.
— Spotlight Average View Time.
— Spotlight Average View Rate.
🎼 Spotify
Spotify keeps working on its “Spotify Loseless” (“Spotify Super Premium”) tier. (source)
Spotify now allows Spotify Premium users to remotely download playlists to secondary devices (secondary smartphones, smartwatches and tablets). (source)
💘 Tinder
Tinder added a “Double date” feature. (source)
📊 Quick Insights
X | Back-To-School Marketing Opportunities. (source)
🗓️ Upcoming social media holidays
20 June – World Refugee Day.
20 June – National Take Your Dog to Work Day.
21 June – National Selfie Day.
21 June – World Music Day.
21 June – International Yoga Day.
26 June – National Handshake Day.
💡 7 content ideas
Make use of a TikTok content to showcase your products in a creative way.
Share a post on how your business supports and contributes to the local community,
Create a social media post to recognize and thank partners who have helped your company achieve its goals.
Host a series of summer workshops for your clients and / or collaborators.
Start a "Word of the Day" challenge and ask your followers to describe your products.
Share a post featuring an Inspirational athlete or sports team and the lessons we can learn from them.
Create a “Spot the Difference” game using two similar photos of one of your products.
Read our previous social media editions: June 05 and June 12.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://www.about.fb.com/
https://www.blog.whatsapp.com/
https://www.engadget.com/
https://www.facebook.com/business
https://www.business.tiktok.com/
https://www.newsroom.snapchat.com/
https://www.newsroom.tiktok.com/
https://www.techcrunch.com/
https://www.theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/kritig/
https://www.linkedin.com/posts/lakshmansom
https://www.threads.net/@alex193a/
https://www.threads.net/@beehiiv/
https://www.threads.net/@chris/
https://www.threads.net/@ihammod_oh/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@liahaberman/
https://www.threads.net/@lindseygamble_/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@testingcatalog/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.threads.net/@zachbussey/
https://www.youtube.com/@creatorinsider
https://www.x.com/@aaronp13