June 05: The latest social media news
This post is brought to you by SocialBee, an all-in-one social media management tool. Create, schedule, publish, analyze, engage, collaborate, and approve your social media posts — all from one place.
📉 Meta (Ads)
Meta added a new “Tailor variations to personas” setting for ad descriptions (texts). (source)
💙 Facebook
Facebook added on iOS a new feature for paid partnership posts, “Share partnership ad code”. (source)
Facebook added on iOS a new AI-powered feature for text posts, “AI Backgrounds”. (source)
💙 Facebook Messenger
Facebook is testing on Messenger’s iOS app a new “Chat tabs” feature. (source)
Facebook added on Messenger’s iOS app a new setting for converstions, “Pinned chats”. (source)
💖 Instagram
Instagram is testing a new feature for Instagram Stories, “Captions”. (source)
Instagram is rolling out a new feature for Instagram Reels, “Suggested fixes”. (source)
Instagram is rolling out a new customization feature for the profile sharing card, “Custom image”. (source)
Instagram added a new shortcut in the Professional Dashboard, “Trial Reels”. (source)
Instagram added a new AI-powered feature for Instagram Stories, “Expand”. (source)
Instagram now lets you change the name of your broadcast channel from the “About channel” section. (source)
📱Instagram Edits
Instagram will soon add a “Teleprompter” feature for Instagram Edits users. (source)
💚 WhatsApp
WhatsApp will soon allow you to select and copy specific parts of a chat message. (source)
WhatsApp will soon allow you to reduce unwanted messages by setting up a PIN for the username. (source)
WhatsApp will soon allow you to choose a username for phone number privacy. (source)
WhatsApp is testing on Android a new feature for Meta AI, “Forward (messages and media) to Meta AI”. (source)
WhatsApp is testing on Android a feature that adds animations when sending a photo or a video message in chat. (source)
WhatsApp is testing on Android a feature that will allow you to manage notifications for recommended channels. (source)
WhatsApp is testing on iOS a new “Mute” button for the video player. (source)
WhatsApp is testing on iOS 18 additional color options for chats. (source)
WhatsApp is testing on iOS the ability to create personalized AI-powered chatbots. (source)
WhatsApp added on iOS a new “Layout” feature for status updates. (source)
🧵Threads
Threads updated the design for the “Repost” and “Share” buttons. (source)
💃🏻 TikTok
TikTok is testing on iOS a new “Create” section that brings templates, photo editing, auto-cut videos and AI Selfies in one place. (source)
TikTok is testing on iOS a new, cleaner post composer for photo posts. (source)
TikTok is showcasing a new feature in the TikTok Live main menu (Camera Mode), “Playbooks”. (source)
TikTok will show as a feed all the photo comments added to a post. (source)
TikTok launched on iOS a new UI for the “Manage Topics” section. (source)
TikTok now allows users to save their favorite songs on YouTube Music. (source)
TikTok now allows users to save their favorite songs on Amazon Music. (source)
🦜 X (Twitter)
X is rolling out X Chat to all users. (source)
💠xAI
xAI added on Grok AI’s desktop version a new “Workspace” feature. (source)
xAI now allows Grok AI users to restore a deleted conversation within a 30-days period. (source)
💼LinkedIn
LinkedIn is testing on iOS three new tabs for content, “For you”, “Following” and “News”. (source)
LinkedIn now has a new “Actively reviewing applications” status for job listings. (source)
LinkedIn added a new ad format for vertical videos, “First Impression Ads”. (source)
🔎 Google
Google will show only one ad for an “AI Overview”-like result, above or below it. (source)
Google is testing an “AI Overviews”-like feature for stories listed on Google Discover. (source)
Google is testing a new conversion goals interface within the Google Ads advertiser console. (source)
Google is testing a new "Quick View" button for the popular product listings within Google Search. (source)
Google is showing “AI Overviews” at the bottom of the search results page as well. (source)
Google is rolling out a new “Channel performance” report for Ads Performance Max campaigns. (source)
🎥 YouTube
YouTube is testing on desktop and mobile a new “Community Leaderboard” feature for livestreams. (source)
YouTube launched a new ad format for livestreams, “Side by Side Ads”. (source)
📬Beehiiv
Beehiiv added a new “AI Social Helper” feature for creating social media posts. (source)
💛Snapchat
Snapchat added a new settings category, “Generative AI Settings”. (source)
Snapchat added two new settings for Snap Maps, „Delete Footsteps History” și „Save new Footsteps as my location updates”. (source)
Snapchat launched a standalone app for Snapchat Lens Studio. (source)
📬Substack
Substack launched on iOS a new design for the content creation buttons. (source)
💜Twitch
Twitch will soon test a new feature for livestreams, “Live Rewind”. (source)
Twitch will soon allow each content creator to stream in both horizontal and vertical formats through a new “Dual Format Video” setting. (source)
Twitch will soon add a new feature for content creators, “Watch Streaks”. (source)
Twitch launched a “Moderator Club” on Discord for moderators who help Twitch communities thrive. (source)
📊 Quick Insights
LinkedIn | Rise of B2B Influence: How Creators Are Influencing Buyers. (source)
Meta | Drive Performance through Creative Optimization. (source)
Meta | Integrity Reports (Q1 2025). (source)
Pinterest | 2025 Pinterest Midyear Trends Report. (source)
Reddit | Back-to-School Marketing Guide. (source)
Snapchat | Uncovering Snapchat’s ROI in the GCC. (source)
🗓️ Upcoming social media holidays
6 June – National Higher Education Day.
6 June – National Donut Day.
8 June – World Oceans Day.
8 June – National Best Friends Day.
💡 7 content ideas
Encourage your followers to showcase their hidden skills or hobbies.
Highlight a creative project from your team that showcases innovation, problem-solving, or out-of-the-box thinking.
Create a “Things I wish I knew when I started” list for students or newcomers looking to break into your industry.
Post a close-up image with one of your products and ask your followers to guess what it is.
Post a fun photo or video of your team enjoying an activity outside of work: volunteering, a team-building event or just grabbing some ice cream.
Reward your followers with a discount code or exclusive offer after they complete a simple maze-style game (image puzzle or an interactive story).
Showcase your company’s commitment to social responsibility from sustainability programs to ethical sourcing or community outreach.
Read our previous social media editions: May 22 and May 29.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
https://www.engadget.com/
https://www.techcrunch.com/
https://www.theverge.com/
https://www.seroundtable.com/
https://www.socialmediatoday.com/
https://www.linkedin.com/in/anniemaihodge/
https://www.linkedin.com/in/bramvanderhallen
https://www.linkedin.com/in/kritig/
https://www.linkedin.com/posts/lakshmansom
https://www.threads.net/@alex193a/
https://www.threads.net/@beehiiv/
https://www.threads.net/@chris/
https://www.threads.net/@ihammod_oh/
https://www.threads.net/@jonahmanzano/
https://www.threads.net/@jaskaransainiz/
https://www.threads.net/@liahaberman/
https://www.threads.net/@lindseygamble_/
https://www.threads.net/@mattnavarra/
https://www.threads.net/@testingcatalog/
https://www.threads.net/@theahmedghanem/
https://www.threads.net/@wabetainfo/
https://www.threads.net/@wearesocial/
https://www.threads.net/@zachbussey/
https://www.youtube.com/@creatorinsider